Foresight and innovation in
the global hotel industry

Hotel Owners for Tomorrow: The call to action | By Eric Eduardo Ricaurte Greene and Grace Kang

Founder at Greenview
Managing Partner at Greenview
Eric Ricaurte darkEric Ricaurte lightGrace Kang darkGrace Kang light

Synopsis

If we want hotels to operate sustainably, then it is the hotel owners, rather than the companies who manage them, who will must be convinced. That is because it is the owners who decide whether the sometimes substantial investments in sustainability infrastructure or other measures will be made – and there are many reasons why they may not agree. Greenview’s Grace Kang and Eric Eduardo Ricaurte Greene dissect this sensitive issue in detail, and introduce us to an initiative that is addressing the problem.