Technology and brand building: Four smart practices for hotels
By
Richard Swain, Group Vice President, Brand Strategy & Identity at Huge, Chekitan S. Dev, Marketing and Branding Professor at Cornell University | 1 May 19
As hotels and hotel brands look to compete in an increasingly congested brandscape, the rush to adopt new digital technologies
to stand apart from the competition has resulted in many rushing headlong into adopting technology, sometimes with negative
consequences. Richard Swain of Huge and Prof. Chekitan S. Dev of Cornell University explain.
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The Cornell Peter and Stephanie Nolan School of Hotel Administration is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry. Top faculty, industry leaders, alumni, and students work together to generate new knowledge for the hospitality industry and form the premier network that shapes the industry every day.
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