With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is properly stored, intelligently connected, and made accessible. Without the technology to bring data together, data becomes unmanageable and data silos are unavoidable. The decentralized nature of the hotel and restaurant business and the lack of integrations between channels across the industry have made the need for an independent system to collect and connect all hotel data inevitable. Enter the data platform.