What is a data platform and how does it work in hospitality? | By Carson Booth
Carson BoothEuropean COO at Hospitality Financial and Technology Professionals (HFTP)
With massive amounts of data now available to hotels, it’s safe to say that all future technologies will rely on data and
integrations. The importance of data is evident, writes SnapShot’s Carson Booth, but it’s essentially worthless unless it is
properly stored, intelligently connected, and made accessible. Without the technology to bring data together, data becomes
unmanageable and data silos are unavoidable. The decentralized nature of the hotel and restaurant business and the lack of
integrations between channels across the industry have made the need for an independent system to collect and connect all
hotel data inevitable. Enter the data platform.