Revenue science and the future of hotel revenue management | By Dr. Ravi Mehrotra

By Ravi Mehrotra , President & Chief Scientist at IDeaS | 2 May 19

The evolution of revenue management and success for the next generation of hotel managers are intertwined, not to say inextricably linked, writes Dr. Ravi Mehrotra, founder and president of IDeaS. Based on more than thirty years of experience in the space, he offers observations on how that is so—and where the future may lead.

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About IDeaS a SAS company

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 15,000 clients in 143 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at

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