Foresight and innovation in
the global hotel industry

Why associations matter | By Michael Blake and David Sjolander

Chief Technology Officer at American Hotel & Lodging Association (AHLA)


Ever wonder what all the hotel industry associations out there do? Michael Blake of HTNG and David Sjolander of OpenTravel Alliance walk us through the maze of acronyms and explain why they are an indispensible part of the industry landscape: they’re in it for the long-haul, and their continued success depends on serving the needs of their members