Hotel Yearbook Foresight and innovation in
the global hotel industry
Daniel Craig

Daniel Craig

Founder & Chief Strategist, Reknown

Daniel Craig is a former hotel general manager, author, and marketing executive. As the Founder & Chief Content Strategist of Reknown Marketing, he assists hospitality and tech companies worldwide with marketing strategy, brand communications, and content marketing. Daniel also serves as a fractional head of marketing, providing part-time or temporary leadership for companies without a CMO.

Learn more at www.reknown.com.

Articles

Content Strategy for Hotels in 2025: It’s Time to Embrace AI
The Hotel Yearbook 2025 - Annual Edition
Yes, clicks and conversions are important, but don’t forget about brand marketing
Special Edition - Digital Marketing 2020