Kelly McGuire

Chief Commercial Officer (CCO), KASA

Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background in revenue management. I have also worked extensively in marketing analytics and hospitality operations.

I am adept at facilitating integration between business, analytics and IT. I have spent my career gathering and translating requirements between these functions, both on technology projects and analytics projects. I enjoy helping executives realize and articulate the value of analytics and fact based decision making.

Hospitality companies struggle to realize the ROI on expensive technology investments. I can help bring together the strategy with the execution to ensure the organization gets full value from data, analytics and technology.