Carson Booth

COO for EMEA

Booth has held top positions across multiple sectors within hospitality. Most recently he worked as COO of a U.K. hospitality payments startup and as CEO of SnapShot, a Shiji Group brand.

He also served as Global VP, Property Technology for Starwood Hotels & Resorts and general manager for the Starwood International Licensing Company Sàrl, Luxembourg. Throughout his career, Booth has volunteered his expertise by serving as a director on multiple industry association boards, including HFTP and HTNG.

He has particular insight on HFTP in Europe, having served as chair of the HITEC Europe Advisory Council.