Jo Hendrickx

Founder

Previously the global Sustainable Destinations Manager at the Thomas Cook Group, Jo has a Masters Degree in Responsible Tourism Management and has worked extensively with accommodation providers to implement health, safety, quality and sustainability criteria for over 15 years.

Highly commended at World Travel Market, London for her personal contribution to sustainable tourism, Jo has trained over 2500 industry colleagues and inspired many more.

Increasingly concerned with the impacts of unnecessary plastics, she combined her expertise with a practical and realistic approach to create the Let´s Reduce Single-Use Toolkit that is now helping hotels around the world to reduce or eliminate single-use plastics from their operations.