Hotel Yearbook Foresight and innovation in
the global hotel industry
Andi Davids

Andi Davids

Global Strategic Business Director

Andi Davids is Global Strategic Business Director at Bulletproof, an independent brand creative agency with studios in London, New York, Singapore, Amsterdam, Sydney and Shanghai. Andi loves to unpack the way that people form meaning in their lives, elevating brands beyond recognisable identities to dynamic reflections of human experience.

She’s used this approach with some of the world’s most iconic brands including Deloitte, Heinz, Mars, PepsiCo, the UK Government, and the United Nations. Combining consultancy with academia, Andi is a guest lecturer at Cambridge University, leading the latest discussions on media, marketing, semiotics and psychology of communications.

Articles

It’s time for hotels to build ‘places’ rather than ‘spaces’
The Hotel Yearbook 2023 - Annual Edition