James Bishop

Vice President, Ecosystem and Strategic Partnerships

Having begun his career at the UK’s Elite Hotels Group, James Bishop understands intimately the day-to-day challenges involved with managing and marketing a hospitality business.

In 2002, he transitioned into the dynamic space of hotel technology, working initially as a business development manager with SoftBrands Europe Ltd (now part of the Infor) before taking on roles at Xn protel Systems and Acorn Hospitality Systems Ltd. Today, James plays an instrumental role at SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, living out his passion for providing technology that empowers both hoteliers and technology innovators alike to find success online.

Having led the diverse EMEA region’s sales team for many years, James now works with SiteMinder’s ever-expanding global Connected Ecosystem portfolio to drive efficiencies through connectivity for hotels worldwide.