Hotel Yearbook Foresight and innovation in
the global hotel industry
Markus Feller

Markus Feller

CEO

Markus Feller is CEO of employee and guest experience tool, Like Magic. He has strong leadership skills and extensive experience in innovation, business transformation and change management in the financial and hospitality industries.

Markus has a proven track record in identifying, designing and implementing user-centered innovations within both corporates and start-ups, directly impacting on companies’ bottom lines. Like Magic, which Markus built from the ground up, was successfully spun out from its original inception as a subsidiary of SV Group into an investor-backed, standalone platform.

After its first year, Like Magic was generating an ARR of ₣1.m. The platform is being adopted by a growing number of hotels and serviced apartment providers across Europe and Asia Pacific.

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The Hotel Yearbook 2025 - Annual Edition