Brian Hicks

President and CEO

As President and CEO of the Hospitality Sales & Marketing Association International, Brian Hicks leads HSMAI globally to grow the revenue for hotels through sales, marketing, and revenue optimization.

He is a seasoned hotelier with over 30 years of international hospitality experience across various functions, regions, brands, and segments. He is a strategically focused and results-oriented professional, thriving in expansion scenarios. Brian has an authentic passion for leading through vision and example, consistently building high-performing, highly engaged teams.