Dr. Andreas Krobath
Founder & CEO
I love technology. I love travel & hospitality. And I am fortunate enough to work exactly where these industries meet. More digital everywhere, enduring staff shortages, the biggest AI spring ever, digital identity, changing values in society - “exciting times” is quite an understatement.
Sorting hype from relevance and understanding the influence of all these shifts for strategic decisions is my main focus.
Articles
Best business strategy? Jimmy the barkeeper, Francis the breakfast waitress.
The Hotel Yearbook 2026 - Annual Edition
Best Check-in? No Check-in!
The Hotel Yearbook 2025 - Technology Edition