Hotel Yearbook Foresight and innovation in
the global hotel industry
Roland Schegg

Roland Schegg

Professor, Institute of Tourism, HES-SO Valais-Wallis, Switzerland

Roland Schegg is a professor at the Institute of Tourism at the University of Applied Sciences and Arts of Western Switzerland (HES-SO Valais-Wallis) in Sierre. For nearly 20 years, his research interests has been in the field of digital tourism, including data, distribution, social media, technology adoption, and mobile technologies in tourism and hospitality.

Articles

How Ready Is Europe’s Hotel Industry for AI? Insights from a Multi-Country Survey
The Hotel Yearbook 2025 - Technology Edition