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Melissa Jurkoic

Melissa Jurkoic

Chief Operating Officer (COO)

Melissa Jurkoic is the Chief Operating Officer at Benson Consulting, where she helps organizations maximize the value of their technology investments by bridging the gap between implementation and operational success. With over 25 years of experience, she specializes in empowering teams with the knowledge and strategies needed to drive measurable results.

Leveraging Benson Consulting’s User Adoption Maturity Model™ and collaborating with vendors and buyers to develop a proficiency index aligned with their unique workflows, Melissa helps businesses achieve sustainable technology adoption.

A respected thought leader, she shares insights through industry discussions and speaking engagements, empowering organizations to navigate tech-enabled business transformation with confidence.

Articles

User Adoption Isn’t Enough: Accelerate Proficiency & ROI in Hospitality Tech
The Hotel Yearbook 2025 - Technology Edition