Wouter Geerts

Director of Market Research

Wouter Geerts is Head of Market Intelligence and Research at Abode Worldwide, where he leads the development of market insight, research and intelligence designed to help hospitality companies better understand industry shifts, emerging opportunities and the forces shaping the future of the sector.

Before joining Abode Worldwide, Wouter was Director of Market Research & Intelligence at Mews, the hospitality cloud platform, where he led a dedicated function combining industry insight with proprietary data to inform strategy and provide thought leadership for the global hotel sector. Earlier in his career, he spent a decade shaping travel and hospitality analysis at Skift, where he served as Head of Research, and at Euromonitor International, contributing to some of the industry’s most widely referenced research and data products.

His work focuses on helping hospitality leaders understand changing traveler behavior, macroeconomic trends, market dynamics and the impact of new technology on hotel operations, commercial strategy and the guest experience.

Wouter holds a PhD in Geography and an MSc in Sustainability & Management from Royal Holloway, University of London, alongside degrees in International Hospitality Management and Facility Management, grounding his data-driven perspective in deep sector expertise and sustainability thinking.