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Jonathan Normand

Jonathan Normand

CEO & Founder

Jonathan Normand is an expert in economic transformation and governance, currently serving as the Executive Director of B Lab Switzerland. He advances the global mission to transform the economic system into one that is inclusive, equitable, and regenerative.

Jonathan has spearheaded national initiatives like the Swiss Impact & Prosperity initiative, and his research focuses on inclusive, circular, and regenerative economies.

He is a leading voice in creating a more sustainable and just economic future for all.

Articles

The Regenerative Compass: A Moral Guide for Hospitality Leaders
The Hotel Yearbook 2026 - Sustainability Edition