Fredrik Sjoberg

Adjunct Professor at New York University Tisch Center of Hospitality. Founder & CEO

Fredrik Sjoberg is a hospitality entrepreneur, technology founder, and innovator. He founded his first hotel at the age of 18 and has since owned, opened, operated, and closed hotels. He is currently Co-Founder and CEO of Maison Labs, an award-winning AI company making travel directly bookable inside AI interfaces. A former Teaching Fellow at Harvard University and published researcher in behavioral social science with over 700 peer-reviewed citations, Fredrik brings an evidence-based perspective to hospitality technology. He is also an Adjunct Professor at the NYU Tisch Center of Hospitality and a founding member of the Hospitality Financial and Technology Professionals (HFTP) AI Task Force.