Catherine Donaldson

Director of Marketing

Catherine Donaldson is a strategic marketing executive specializing in building and scaling high-performance marketing organizations for Series C+ B2B and B2B2C companies. Combining the art of brand building with the science of revenue growth, she has led global market acceleration initiatives across North America, Latin America, APAC, and EMEA. Her expertise spans go-to-market strategy, product marketing, brand development, SEO, content strategy, account-based marketing, and demand generation. Throughout her career, Catherine has successfully launched category-defining products, generated and advanced substantial enterprise pipeline opportunities, and developed data-driven positioning strategies that increase average contract value and improve win rates. Known for her ability to transform customer insights into measurable business outcomes, she excels at building marketing functions from the ground up, creating scalable capabilities, and coaching high-performing teams. Her leadership approach bridges strategic vision with hands-on execution, helping organizations strengthen market differentiation, accelerate growth, and build lasting brand value.