Foresight and innovation in
the global hotel industry

Special Edition - Digital Marketing 2014

Early 2014, The HOTEL Yearbook branches out with a new Special Edition on the future of digital marketing within the global hospitality industry. This special edition is being published in partnership with Hospitality Sales & Marketing Association International Foundation (HSMAI) and will be published in conjunction with HSMAI's Digital Marketing Strategy Conference in New York, February 25th 2014. Authors will include some of the industry’s best known thinkers and doers in various fields of digital marketing such as reputation management, CRM, revenue management, search engine optimization, social media and channel management.
Contributing Authors