Hotel Yearbook Foresight and innovation in
the global hotel industry
Lobby
Automating complex bookings with AI: Groups, events, contracted rates and more
ReservationsDistributionEmailSales & MarketingRevenue Management
About this product

Groups, tour operators, events, contracted rates, modifications, rooming lists, billing changes: they still eat countless hours and cost you revenue and conversions. Requests often arrive by email, PDF, or extranet, forcing staff to manually cross-check contracts, allotments, rates, and availability. It is slow, error-prone, and hard to scale. This is where Lobby comes in.

  • A quote for a wedding for 300 with catering? No problem.
  • 12 rooms from allotment plus 3 outside the contract? No problem.
  • Cancel 2 of 8 room types and re-price the rest? No problem.

How does it work? Lobby reads each request wherever it lands, pulls the relevant data from your contracts, rate plans, and internal systems (PMS, CRS, event and catering), then drafts a reply and suggests the next step, in any language. Run it fully autonomously or with a human in the loop. Since change is hard to roll out, Lobby works where your team already does, through a simple extension on top of the tools they use every day. The result? The fastest, most complete answer wins the deal and earns more partner allocation. No more margin lost to wrong rates or missed contract terms, and you scale without adding headcount.

Who is it for? Reservation and sales teams at hotel groups, management companies, and call centers, who handle high volumes of group, partner, and event requests. As they grow their portfolios, they need to centralize complex workflows across fragmented brand systems, PMS, and other platforms.

Pricing
Outcome-basedFlat fee per propertyUsage / token-based
Pricing based on automation volume
User base
30+ Hotels, 1 white labelling partner
Availability
Global
Product Type
AI-Native
Autonomy Level
Fully-AutonomousSupervised-Autonomous
AI Capability Type
Generative LLMAgenticNLU / SentimentRAG / SearchDocument AI
Connectivity
Connects with any PMS and channel (e.g. OHIP, Protel, Mews, Apaleo, plus Gmail and Outlook for email), via direct integration or by working through the existing interface like your team would. New connection takes days, not weeks.
Company
Funding stage
Early Stage
Proof points
Reduces response time by
-75 %
Increases conversion by
+15 %
Saves per agent daily
2 h
Raised in pre-seed
USD 2.2M
Romy Abbrederis