Hotel Yearbook Foresight and innovation in
the global hotel industry
Opally
AI receptionist for hotels, grounded in your knowledge, live availability, and brand voice.
Guest ExperienceFront OfficeEmailReservations
About this product

Opally is an AI receptionist for hotels: it reads guest requests across email, website chat, voice and messaging, then answers from the hotel's own knowledge, tone of voice and live operational data.

Behind each response, Opally combines language models with retrieval from the hotel's knowledge base and tool access to systems such as Gmail, Outlook and PMS/booking engines. A guest asking about availability can get a reply grounded in real rates and room inventory; a returning guest can be answered with context from their profile and booking history; a policy question can be answered from approved hotel documents rather than generic internet knowledge.

The autonomy is configurable. Email usually starts as an AI draft for staff to review and send. Low-risk actions such as checking availability can run automatically, while booking changes, cancellations and other write operations can be gated by confidence thresholds and hotel settings. Opally learns from staff edits and approvals so future replies better match the property's phrasing, policies and service style.

Pricing
Per room
Starts at €4/room/month; enterprise pricing available for hotel groups and multi-property portfolios.
User base
50+ hotels in 5 countries
Availability
Global
Product Type
AI-Native
Autonomy Level
AugmentativeFully-Autonomous
AI Capability Type
Generative LLMAgenticSpeech / VoiceConversational AIRAG / Search
Connectivity
Connects with Gmail, Outlook, Mews, Apaleo, hBook, BookVisit, SynXis, Opera Cloud, SiteMinder, Amadeus iHotelier, GuestCentric, Spectra, WebHotelier, Resos/EasyTable, Kleesto, Meta channels, voice AI and Google Tag Manager.
Company
Funding stage
Early Stage
Proof points
Admin time saved on guest communication
70 %
Receptionist time saved per week for hotel customers
12 h
Typical onboarding time
1 d
Hotel properties using Opally
50
Languages supported with automatic detection
25
Gustav Søgård
Gustav Søgård gustav@opally.com LinkedIn