Foresight and innovation in
the global hotel industry

'OK Google, find me a nice hotel for my weekend break in Berlin

Professor of Strategy at University of South Australia Business School
Peter O’Connor darkPeter O’Connor light

Synopsis

One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?