The Hotel Yearbook 2020 – Digital Marketing aims to give practitioners an overview of changes, challenges and
the market, as well as show how digital marketing is being focused on the basics such as brand building and the
journey. Guest Edited by consultant Martin Soler, co-founder of Paris-based Soler & Associates, it presents articles
contributed by more than twenty experts and practitioners in this field, including citizenM's Robin Chadha,
O’Connor, NYU's Max Starkov, and other leading academics from Cornell and Lausanne.