The datafication of hospitality: Three reasons to start looking into data science
Dr. Meng-Mei Maggie ChenAuthor of Hospitality Vibes and Associate Professor, EHL Hospitality Business School
Alessandro InversiniAssociate Professor in Marketing at EHL Hospitality Business School
Synopsis
Generating a proper understanding of data with the aim of orienting the future of the business is paramount for gaining competitive advantage and superior customer value, write Alessandro Inversini and Meng-Mei Chen of the Ecole hôtelière de Lausanne. Here they explore three areas where a deep and conscious understanding of data could deliver value to a hospitality firm.
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