Meta search marketing: the new revenue frontier in hospitality

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant | 16 Sep 13

In 2014, hoteliers must add meta search marketing to their core marketing activities and budgets, says Max Starkov, CEO of HeBS Digital. By doing so, they can shift share from the OTAs to the direct online channel – the hotel website - and level the playing field.

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