Foreword: Keeping up in a digital world
By
Fran Brasseux, Executive Vice President of HSMAI | 20 Feb 14
The significance of digital marketing cannot be overstated in today’s hotel and
hospitality marketing universe. Research being conducted by the HSMAI Digital
Marketing Advisory Board finds that a quarter of hotels surveyed are dedicating more
than half of their marketing budgets to digital. A recent HSMAI University webinar with
hotel marketing leaders found that success in 2014 likely belongs to those hotel
marketers and management who emphasize the needs of their guests and tell a great
story about their property regardless of the marketing channel or device their guests
prefer.
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About The Hospitality Sales and Marketing Association International (HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is committed to
growing business for hotels and their partners, and is the industry's leading advocate for
intelligent, sustainable hotel revenue growth. The association provides hotel
professionals & their partners with tools, insights, and expertise to fuel sales, inspire
marketing, and optimize revenue through programs such as
HSMAI's Affordable Meetings,
Adrian Awards, and
Revenue Management Strategy
Conference. HSMAI is an individual membership organization comprising more
than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with
HSMAI at
www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai and
www.youtube.com/hsmai1.
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