Foresight and innovation in
the global hotel industry

Magnificent meta-search? | By Peter O’Connor

Professor of Strategy at University of South Australia Business School


Whether we love them or hate them, we must concede that OTAs now effectively control the consumer search environment. What’s more, they are also making extensive use of networks of affiliates and white-label sites to capture demand, writes Prof. Peter O’Connor of France’s ESSEC Business School. The growing field of meat-search offers hotels an alternative, he says.