Hotel Yearbook Article | Smart Data marketing in hospitality: The secret to maximizing direct bookings

Max Starkov

Margaret Mastrogiacomo

Smart Data marketing in hospitality: The secret to maximizing direct bookings

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant, Margaret Mastrogiacomo, EVP, Strategy at NextGuest | 21 Feb 17

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.

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Index

Marketing is a mindset
Hotels are racing with OTAs and metasearch giants to get to the top of the sales funnel
Back to the future!
Inbound marketing: Opportunity for all, large and small
Smart Data marketing in hospitality: The secret to maximizing direct bookings | Max Starkov and Margaret Mastrogiacomo
Digital is metamorphosing hotel operating structures
Online Travel Agents: Winners in a hyper-dynamic marketplace
Augmented reality and virtual reality: New realities in digital marketing
The content conundrum: Finding a way to describe your hotel successfully
Personalization as the key to success in managing the customer journey
Only connect: How linking visitor personas to staff personas can supercharge your content
Boosting innovation in the HoReCa business
Make your digital marketing sustainable with evergreen content
Generic blast emails are killing your business
Curating the guest experience in the age of digital marketing
Online reputation management: To 2017 and beyond
Highs and lows: Hotel digital marketing today
Digital analytics, demystified: Three analytical techniques to amp up your digital efforts
The decade’s dilemma: Product or retail
The direct booking trend: What is it really about?
The next era of hotel distribution: Connecting supply and demand in the moments that matter
State of the art in digitization of the hotel industry
Demystifying the digital marketplace: Implications for the European marketplace
The future of digital marketing: Change it if you can!
Finding the future: Mobility, metrics, and merging skillsets
Instant book: Is this the beginning of the end for direct hotel bookings?
Emerging developments in the CRS market and their implications for hotels | By Michaela Papenhoff
Intellectual property in the digital world
Taking back control