Foresight and innovation in
the global hotel industry

Smart Data marketing in hospitality: The secret to maximizing direct bookings | Max Starkov and Margaret Mastrogiacomo

Hospitality & travel technologist and digital strategist
EVP, Strategy at NextGuest
Max Starkov darkMax Starkov lightMargaret Mastrogiacomo darkMargaret Mastrogiacomo light

Synopsis

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.