Digital analytics, demystified: Three analytical techniques to amp up your digital efforts

By Kelly McGuire, Principal Travel & Hospitality, ZS | 1 Mar 17

“Analytics” is a big buzzword in every industry. The domain can seem complex and vast – and it is. Particularly in emerging areas like digital, there is a lot of noise around the techniques available and their application. Wyndham’s Kelly McGuire shares with The Hotel Yearbook three popular digital analytics techniques that can help hoteliers drive value from their digital efforts, describing what they are used for and discussing the algorithms that underpin them in business language.

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About Wyndham Destinations

Their global presence in 110 countries at more than 200 vacation ownership resorts and 4,300+ affiliated exchange properties distinguishes Wyndham Destinations as the world’s largest vacation ownership, exchange and rental company. Each year a team of 25,000 associates delivers great vacations to millions of families as they make memories of a lifetime.
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