'OK Google, find me a nice hotel for my weekend break in Berlin.'

By Peter O’Connor, Professor of Strategy at University of South Australia Business School | 28 May 19

One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?

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About ESSEC Business School

Founded in 1907, ESSEC is one of the world’s top management schools and holds the “triple crown” accreditation from EQUIS, AACSB and AMBA. With 6,660 students; a faculty comprised of 163 full-time professors, 19 of which are emeritus professors, in France and Singapore, recognized for both the quality and influence of their research; a wide range of management training programs; partnerships with the world’s best universities; and a network of 60,000 alumni, ESSEC continues to foster a tradition of academic excellence and a spirit of openness in the fields of economics, social sciences and innovation. In 2005, ESSEC opened a campus in Asia, ESSEC Asia-Pacific. ESSEC’s operations in Asia Pacific, strategically located in Singapore, present the perfect foothold for ESSEC to be part of the vibrant growth in Asia and to bring its expertise to the expanding region. Additionally, in 2017 ESSEC opened a new campus in Rabat, Morocco, ESSEC Africa. ESSEC’s international expansion allows students and professors to study and understand the economic forces at work in the different regions of the world. 

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