Foresight and innovation in
the global hotel industry

Revenue science and the future of hotel revenue management | By Dr. Ravi Mehrotra

President & Chief Scientist at IDeaS


The evolution of revenue management and success for the next generation of hotel managers are intertwined, not to say inextricably linked, writes Dr. Ravi Mehrotra, founder and president of IDeaS. Based on more than thirty years of experience in the space, he offers observations on how that is so—and where the future may lead.