Foresight and innovation in
the global hotel industry

Digital branding for hotels: The four E’s to success | By Lulu Raghavan and Chekitan S. Dev

Marketing and Branding Professor at Cornell University
Managing Director at Landor
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Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in  value.