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Eleven questions for citizenM CMO Robin Chadha | Interview by Martin Soler

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Synopsis

This Hotel Yearbook's guest editor Martin Soler sat down for a chat with Robin Chadha, Chief Marketing Officer at citizenM, about maintaining brand integrity – especially in the digital world.

This Hotel Yearbook's guest editor Martin Soler sat down for a chat with Robin Chadha, Chief Marketing Officer at citizenM, about maintaining brand integrity – especially in the digital world.

Interview by Martin Soler

Robin Chadha darkRobin Chadha light
Robin Chadha
citizenM Hotels
citizenM Hotels
Voorschoten, Netherlands, The
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The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high-end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. The first citizenM hotel opened at Amsterdam’s Schiphol Airport in 2008, followed by citizenM Amsterdam in 2009; citizenM Glasgow in 2010, and citizenM London Bankside in 2012. Rotterdam, New York and Paris locations followed in 2014. In 2016, two more hotels were added to the London portfolio: citizenM Tower of London, and citizenM Shoreditch. In 2017, citizenM opened Paris La Defense and Paris Gare de Lyon hotels. Also in 2017, the company moved into the Asian market, with its first location at Taipei North Gate. citizenM New York Bowery will welcome guests from autumn 2018. Further announcements about expansion in the US, Europe and Asia will follow soon.