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Eleven questions for citizenM CMO Robin Chadha | Interview by Martin Soler

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Synopsis

This Hotel Yearbook's guest editor Martin Soler sat down for a chat with Robin Chadha, Chief Marketing Officer at citizenM, about maintaining brand integrity – especially in the digital world.

This Hotel Yearbook's guest editor Martin Soler sat down for a chat with Robin Chadha, Chief Marketing Officer at citizenM, about maintaining brand integrity – especially in the digital world.

Interview by Martin Soler

Robin Chadha darkRobin Chadha light
Robin Chadha
citizenM Hotels
citizenM Hotels
Voorschoten, Netherlands, The
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citizenM was launched in 2008 with a purpose – to disrupt the traditional, stale hotel industry. Rattan Chadha – the founder of the global fashion brand Mexx – was inspired by his employees to create a hotel for today’s frequent travellers, giving them everything they need and nothing they don’t. This means central locations in the world’s most exciting cities, but at an affordable price. Not just a place to sleep, but somewhere to work, relax and play – just like home. Somewhere with superfast free Wi-Fi, tech that makes life easy, and world-class art that isn’t ‘hotel art’. A room with an ultra-comfortable XL bed to crash in, and a powerful rain shower to wake-up in. Rattan Chadha called this ‘affordable luxury for the people’. The first citizenM opened at Amsterdam’s Schiphol Airport in 2008. As of November 2023, citizenM’s portfolio has 33 hotels in 20 exciting cities: London, Glasgow, Amsterdam, Rotterdam, Paris, Copenhagen, Rome, Zurich, Geneva, New York, Los Angeles, Miami, Boston, Seattle, San Francisco, Washington DC, Chicago, Menlo Park, Taipei and Kuala Lumpur.