Hotel brand building in a digital age | By David Turnbull
David TurnbullHospitality Entrepreneur , Founding Partner at Techtalk.travel
Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are
those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and
branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here
are his ideas for accomplishing this with our new digital toolkits.