Foresight and innovation in
the global hotel industry

Hotel brand building in a digital age | By David Turnbull

Hospitality Entrepreneur , Founding Partner at
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Looking back to some examples from his pre-digital career, David Turnbull notes that the successful hotel brands of today are those that have gone back to grass roots – ones that differentiate themselves by delivering customer-focused campaigns and branded experiences that give their target audience a compelling reason to become and then remain, brand advocates. Here are his ideas for accomplishing this with our new digital toolkits.