Foresight and innovation in
the global hotel industry
REMOTE CONTROL

Nobody told you there’d be days like these | By Matthias Huettebraeuker

Brand Strategist

Synopsis

The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too. As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done right, a short cut called the “loyalty loop”.