Foresight and innovation in
the global hotel industry

Nobody told you there’d be days like these | By Matthias Huettebraeuker

Brand Strategist
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The brand experience starts long before a guest sets foot in a hotel and likewise, it outlasts the checkout by a long time, too. As brand strategist Matthias Huettebraeuker explains, the reward for the extra effort of working on this experience is, if done right, a short cut called the “loyalty loop”.