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Digital marketing & revenue management: Powerful partners in profitability | By Tammy Farley

President & Co-Founder, The Rainmaker Group
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A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.