Foresight and innovation in
the global hotel industry
REMOTE CONTROL

The keys to successfully positioning your hotel brand | By RJ Friedlander

CEO of ReviewPro

Synopsis

ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.