Foresight and innovation in
the global hotel industry

The keys to successfully positioning your hotel brand | By RJ Friedlander

CEO of ReviewPro
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ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.