Engaging guests with authentic experiences
By
Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) | 18 Apr 19
The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even
think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards
competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations.
Robert Gilbert, President of HSMAI, walks us through these award-wining performances.
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About The Hospitality Sales and Marketing Association International (HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is committed to
growing business for hotels and their partners, and is the industry's leading advocate for
intelligent, sustainable hotel revenue growth. The association provides hotel
professionals & their partners with tools, insights, and expertise to fuel sales, inspire
marketing, and optimize revenue through programs such as
HSMAI's Affordable Meetings,
Adrian Awards, and
Revenue Management Strategy
Conference. HSMAI is an individual membership organization comprising more
than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with
HSMAI at
www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai and
www.youtube.com/hsmai1.
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