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Four outside-the-box ways to improve brand awareness in 2019 | By Clay Bassford

founder of Bespoke Sound
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When it comes to creating brand awareness in 2019, hotels have a problem, says Clay Bassford, of Bespoke Sound. That’s because possibly the largest marketing challenge of the decade is media-oversaturation. There are only so many photos we can scroll past on our Instagram feed or ads to skip on YouTube before we, as consumers and potential customers, have had enough.