Building and maintaining your hotel brand | By Michael Pardo
![Michael Pardo dark](/picture/153099188.jpg?t=1554646110)
![Michael Pardo light](/picture/twelve_153099188.png?t=1554646110)
Synopsis
All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase.