Foresight and innovation in
the global hotel industry
REMOTE CONTROL

Independent hotels: An action plan to win the direct booking | By Max Starkov

Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

Synopsis

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.